
India’s construction industry contributes nearly 8% to its GDP. That said, experts believe that it is also responsible for 20-30% of the country’s pollution. In the wake of this crisis, this lucrative sector has now found itself under a lot of pressure from regular citizens and the government alike to reduce its carbon footprint.
This pressure reached a fever pitch this winter as many of India’s major cities registered alarmingly high AQI digits. Builders and developers must understand that switching to sustainable alternatives is the only way forward, for them and the country.
Yet, many developers hesitate to walk the path of sustainability, concerned about the high cost of such materials and skeptical about their performance.
As a leading supplier of eco-friendly building materials in India, we at Magnus Ventures want to put those concerns to rest once and for all with this article.
So, without much further ado, let’s dive in.
Shifting to Eco-Friendly Building Materials in India is a Smarter Choice
For decades now, builders and developers across the country have relied heavily on traditional resources for their endeavors. While they’ve gotten the job done, these materials are also responsible for massive emissions. The cement industry alone is responsible for about 5% of global CO2 emissions.
Needless to say, it is simply not sustainable or reasonable for the construction industry to carry on with the use of traditional building materials. What developers and builders need to understand, however, is that this shift to sustainability won’t just benefit the environment. It will also significantly contribute to their bottom line in the long run.
Besides curbing emissions, eco-friendly buildings are known for their top-notch quality. Having manufactured and supplied such products to countless clients over the years, we at Magnus Ventures can vouch for that fact.
Using a high-quality building material during construction will reduce the building’s maintenance costs. Eco-friendly construction materials in India offered by Magnus Ventures, for instance, are known for their ease of application and superior workability. As such, developers and builders can expect to conserve a lot of energy and water during construction.
Furthermore, India’s urban population is increasingly becoming more environmentally conscious. People are actively seeking out sustainable homes. As such, any property with green certifications will witness its value increase tenfold.
Moreover, Builders who can showcase strong green credentials can also expect lucrative incentives from the government as well. For instance, the government will offer incentives like tax breaks and faster environmental clearance to a builder certified by bodies like the IGBC and GRIHA.
Builders with strong green credentials also find it easier to score massive government projects.
All of this proves that builders stand to gain a lot by shifting to eco-friendly building materials. Choosing eco-friendly building materials isn’t simply about making the right decision for our environment. It is a smarter option when it comes to regulatory compliance and economics as well.
Choosing the Right Supplier for Eco-Friendly Building Materials in India
Once you’ve decided to make the shift to sustainability, it is also crucial to make an informed decision when choosing your supplier. India has many manufacturers who’ll promise you the moon with their products. Only a few are capable of honoring that promise.
With 15+ years of experience, dozens of happy clients, and a remarkable catalog to boast, Magnus Ventures is one of those companies you can trust. We’ve been a leading supplier of eco-friendly construction materials to builders and developers across the country. All of our products are manufactured using upcycled industrial waste, making us the go-to choice for builders seeking a greener alternative.
Eco-Friendly Construction Materials in India Offered by Magnus Ventures
Our catalog features materials that play an instrumental role in the construction and renovation of buildings. Below are some of our prominent offerings:
1. Tile Adhesives
Perhaps one of Magnus Ventures’ popular products. We offer eco-friendly tile adhesives that are specifically engineered to be economical and easy to apply. These adhesives are ideal for fixing tiles on floors and walls. They are suitable for internal as well as external areas.
They are compatible with a variety of tile types, including stone, natural, ceramic, and porcelain tiles. Furthermore, they work well with different types of substates too. Performance-wise, these adhesives are bound to leave you impressed.
They ensure a strong bond between the tile and the substrate, ensuring your installations are in place for a long time to come. We offer tile adhesives that exhibit exceptional slip, water, shrinkage, and crack resistance.
Whether it is repair, renovation, or restorative work, our tile adhesives are more than up for the task at hand.
2. Block Adhesives
Our block adhesives make for an excellent choice when it comes to fixing blocks. You get a single-component polymer-modified grey adhesive that works well with a variety of blocks, such as AAC blocks, fly ash bricks, and hollow blocks. The adhesive was engineered to create thin joints between blocks when applied.
This reduces material wastage and ensures precision building. The adhesives are also known to prevent the issue of efflorescence, which can be best described as the appearance of a white salt-like substance on the walls. Efflorescence is caused by moisture.
With our block adhesives, you don’t have to worry about this issue, and you can count on them to improve the overall aesthetics of your wall. Our block adhesives are also easy to apply and formulated to conserve water, thus making them a smart choice for construction.
3. Ready Mix Plasters
Creating plaster on site can be messy and wasteful. Magnus Ventures offers you a material that’s pre-mixed and ready to use right out of the bag. Designed for both internal and external plaster work, our product is easy to apply, spreading smoothly onto a variety of surfaces like clay wall bricks, stone walls, AAC blocks, etc.
As the product is pre-mixed, there is little to no material wastage, as you don’t have to go through the chore of mixing sand with cement. The material itself exhibits low rebound loss, exceptional bonding strength, and impressive crack resistance.
4. Grout
Magnus Ventures is also home to specially engineered, structural grout that stands out for its versatility and unique features. They are known for their high compressive strength. As such, you can expect them to handle heavy loads without failing or cracking.
They are also considerably safe as they are non-corrosive in nature and free from chloride. This reduces the risk of rusting or metal deterioration. You can also prepare this grout to be of a pumpable or flowable consistency.
Sustainability in Construction is What India Needs
The message of this article should be clear to anyone reading it by now. By shifting to eco-friendly building materials in India, developers and builders will not only benefit the country environmentally but also significantly boost their bottom line. It is simply a smarter option.
Once that choice is made, all you need is the right ally. You’ll find the ally in Magnus Ventures. For more than a decade, we’ve catered to several of our clients with innovatively formulated, eco-friendly construction materials.
Perhaps we can do the same for you. Get in touch with Magnus Ventures to learn more about our products.

